The British company Pepe Jeans has always had a strong passion for music, creating an online radio to sit alongside its website as well as featuring music from up and coming bands in their campaign videos.
Named “Style Jukebox” the action will take place within a Facebook app. with aims to increase and strengthen links with fans within their Social Networks.
The “Style Jukebox” contains over 80 different songs from different artists and genres such as Lily Allen, The Smiths, Crystal Castles, Kasabian and many more.
Centered around Facebook, fans will have to lookout for status updates that will mean the first 50 users to register their details and select one of the new looks from Pepe Jeans’ Spring/Summer 2011 lookbook along with the song of their choice will receive an e-mail with an i-tunes gift certificate for their chosen songs.
The Facebook app. will be launched on March 14th and run until 18th April with dates and times for status updates (allowing the first 50 users to win their chosen song) being chosen at random.
The “Style Jukebox” is one of the many actions that the brand is developing through their social networks and online at the control of the agency Buzz Marketing Networks, with whom Pepe Jeans are collaborating with on their 2.0 strategy.
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