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NEWGEN

Tuesday 28 June 2011
Words Spindle

All part of the daily fashion fair for emerging talent is the fight between creativity and commercial variability. The sad but true fact is that Britain can produce great fashion designers that get us all excited here at Spindle, yet there is little financial backing to stop designers from going abroad, giving up at the first hurdle, or going straight into high street design. This is why the British Fashion Council’s NEWGEN sponsorship award is so important to the future world of fashion.

Since its launch in 1993 NEWGEN (New Generation) has become an internationally recognised showcase for the best in emerging British fashion talent. It has helped previous winners such as Alexander McQueen, Giles Deacon, Erdem and Matthew Williamson to achieve a worldwide recognition and applause from fashion lovers everywhere, as they grow from little acorns to luxury brands.

This year’s recently announced winners are no different with Holly Fulton, Louise Grey, David Koma, James Long, Tim Soar and J.W, Anderson, to name a few, achieving the title of ‘the world’s most innovative new fashion talent.’

The Spindle team will be waiting with baited breath as to what this will mean for the future of each of these designers, as they showcase at September’s London Fashion Week – in particular J.W Anderson, who’s subcultural inspired designs have lead him to sell out creations including the use of real insects in jewellery and more recently workmen’s boots immersed in Swarovski Crystals, who can only go on to more awe inspiring pieces with the injection of an award that demonstrates just how great and vibrant British Fashion is.