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Agent Provocateur Presents: Paz de la Huerta

Friday 02 September 2011
Words Spindle

The Agent Provocateur Autumn/Winter 2011 campaign has arrived, featuring former muse to US fashion designer Zac Posen and notorious party girl, Paz de la Huerta (to remember her surname I always think of Herta frankfurters, but with a ‘u’). The Boardwalk Empire star appears in both the print campaign shot by Johan Renck, and a series of short films on the official Agent Provocateur website and Youtube. In the campaign, De la Huerta plays up to her ‘bad girl about town’ image, teaching us the best ways to flash your undergarments for the paps – which isn’t too far from reality. The actress was denied entry to the Golden Globes after-party in January for being a little too friendly with the fizz – later seen in a ‘face meet floor’ position, exposing not just her undies, but gifting them her nipple too. Sarah Shotton, Creative Director for the brand told WWD: “We always try and choose girls that are true Agent Provocateurs, and she definitely is AP through and through. She’s got an amazing body and she’s naturally very, very sexy.”


“We wanted [the campaign] to be a little more riskier in a way,” Shotton continued, “I thought, why don’t we do a campaign that celebrates that you’re wearing Agent Provocateur…a guide to how to strategically flash your lingerie?” And if there’s anyone who knows about flashing stuff, it’s Paz! So it’s no surprise that she’ll be flashing more…well, stuff, when she stars alongside Matt Dillon in Inferno, a film about the life of porn actress and Deep Throat star, Linda Lovelace. Anyone for a frankfurter?