Flow Festival 2012 Preview

A plethora of music, cloudberry liquor and fresh grouse – this is not a posh, west London, V Festival; this is Flow Festival 2012.

Suvilahti, Helsinki is home to the 9th edition of music and arts Flow Festival.  Don’t let Helsinki bring horrendous ideas of Eurovision and Terry Wogan sloshing “Nil point.” Take that thought, design a paper aeroplane and throw it out to sea. Suvilahti is a creative’s dream, a place to call home for artists, photographers, production agencies and writers.

2012’s World Design Capital promises more indie rock, jazz, soul, folk and acid jazz that has graced such past legends as Kraftwerk, Royksopp, Chemical Brothers and Air and recent successes such as The Drums, The XX and Vampire Weekend.

This year promises even more. Held at the standard power plant setting, a certain beauty resides, including this year’s confirmed music headliners.

Opening the festival on August 8th is the sublime Bon Iver, the unique vocals of Justine Vernon with words that pull your soul in directions you wouldn’t imagine possible.  Listening to the record For Emma, Forever ago, it’s difficult to visualise exactly how Bon Iver manage to translate from your choice of speakers to festival ambience but believe me, this will be a memory worth living 100 times over and will never tire, worth a 5 day ticket price alone.

And on the Sabbath, after the blood of Christ has been consumed, the perfect Scandinavian accompaniment with her rare Biophilia masterpiece – Bjork;  somehow bringing every genre of music together, usually in 4 minutes.  The best thing to come out of Iceland since Kerry Katona, the 36th greatest woman in Rock n’ Roll promises her usual distinct diverseness that will leave you complete.

Throw into that spectacular designs, live graffiti, beautiful food and mind altering drinks, not to mention a brand new intimate stage designed by the winner of this year’s stage competition (see website for details – http://www.flowfestival.com ).  Flow Festival 2012 looks to be the greatest yet.

If the lack of Glastonbury this year has left your festival heart empty or you want a true experience, get your ticket for Flow Festival 2012 – You will not be disappointed.

 

Words: Ross Emeric