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IZZUE

Tuesday 14 February 2012
Words Spindle

Photography: Jean-Luc Brouard

Recognised as one of the leading urban street brands deriving straight out of Asia, Izzue is a label that can be housed
under the ideology of ‘Casual Chic’. Izzue never fail to explore a diverse range of elements that mix signature details and subtle surprises that brings flamboyance to the fashion connoisseurs wardrobe. Headed under the umbrella brand IT Apparel, the label is rapidly becoming a benchmark brand for both sexes. Renowned for it’s effortlessly simplistic and understated pieces that are found within the exposed raw walls of it’s dark pristine inner-city store interior, Izzue is on the rapid road to European expansion.

Collections are already being stocked worldwide with over 100 stores currently in China, France, Germany and Hong Kong with a UK outlet in Harrods. Izzue is an emblem of individualism with designs that cater for the youth on the brink of adulthood.  Masterfully mixing restraint and boldness, new silhouettes combine the sophistication of Couture with rule breaking sense of proportion, layering and volume, subtly constructed from hidden luxuries which are elevated by fine materials. Celebrities are also a fan of the label. The Wanted and Olympic diver Tom Daley have all been spotted sporting Izzue casuals.