With the ‘Heavy Metal’ Collection, Jena Theo, were focusing on the wants and needs of the modern woman from the functionality of denim leggings to the contemporary fascination of graduating layers of fabrics, the glamour of tassels and the classical beauty of camel belted coats. The styling had a certain Scandinavian slickness but the oversize elements, asymmetry, the mohair, digital prints and the avant platform wedges made certain there be no accusations of minimalism. The palette was of faded greys, bleached blues and pale purples for a subtle finish. It was a pure and fluid elemental collection with some prize tailoring.
Were you pleased with how it went? Yes, with this collection we were a bit more out of our comfort zone but we are happy, Its been a long day though, we have done two shows and a photoshoot!
Tell me a little more about the ideology behind the collection? We wanted to showcase a harmony between luxury and street style through the use of denim to the black silks and raw leather hide and the mercurial effect of the draping.
Would you say it was representative of your personal style? Jenny: Yes, it looks like my style and that attitude, its for the girl who loves denim.
What was the most challenging aspect? How the concept develops over time. We let this one grow.
The Soundtrack was fantastic, what was it? Queens of the Stone Age, Trentmoller and Death in Vegas.
I thought the make-up was perfect for the clothing Yes we wanted the look to be flawless and beautiful with iridescent and metallic for the eyes.