There’s so much competition out there, these days, what makes TiD unique? Unique prints and knitwear, the use of colour, quirkiness and our design concepts.
Natural sources form an integral muse of the brand’s collections previous, what is it about au naturale that inspires you as a designer? Nature is all around us and that’s where we come from too. I have always lived in cities, so I guess I like to explore new things when I do my research and I enjoy looking at nature.
You design your own prints and textiles – which type is your favourite personally? I do a lot of Digital prints which I enjoy designing.
You have spent the most part of your life in London, are you still very much inspired by the city? Any places, in particular? Actually I have been in London only for 6 years, before that I was living in Brighton for 6 years. I like to go out in East-London they have some good nights and exhibitions there and interesting people. I do like South- London too where I live, I guess it’s less trendy than East, but a lot of interesting things happen there too.
What is it that you want to bring to womenswear? Colour, humour and beautiful clothes.
When designing, do you have a particular customer in mind? I like to design for urban women.My collections always have a muse who is a goddess from the past. My current AW12 collection muse is Catrina“ The lady of The Dead”.
Who would you most like to see sporting a TiD design? Bjork
Briefly describe the journey of the Brids of Prey (SS12) collection. The Spring/Summer 2012 collection, ‘Birds of Prey’, is inspired by different birds, especially the carnivorous kinds that prey on other animals to survive. The Greek goddess, Artemis, serves as the muse of this collection as well as inspiration from ancient Egyptians, who personified many of their major gods as birds.
The collection consists of unique dresses, kaftans, scarves and separates in striking digital prints and knits emulating the close up image of a feather plumage; and boasts a stunning colour palette of green, blue, purple and pink combined with black and white. The silhouettes have been created using variations of delicate silks, cotton and wool to construct gathered and draped dresses and skirts.
London Fashion Week AW12 is imminent, who are you most looking forward to seeing? Press, stylists and Buyers and catching up with all the fashion people I know.
And beyond the crazy of fashion month, what are your 2012 plans? In March we are going to Paris Fashion week where we are showing at Zip Zone, a high end fashion tradeshow. After that we are going to start the whole thing again- time for new collection