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News: White Tent’s Menswear Collection

Friday 15 June 2012
Words Spindle

It’s always exciting to see a brand explore something different from their norm. That’s exactly what White Tent have done: introducing their first menswear collection.

Known for their simple luxury for women that executes innovative cuts to make an outfit look beyond modern, it’s time for men to get this fresh example of forward thinking layering.

Taking sport lux into an androgynous angle, the collection manages to play with

sharp and intricate layers whilst also staying true to the sense of relaxed fashion. From eclectic tracksuit bottoms to essential parkas and sheer jersey t shirts, everyday wear is given the magic wand to make it cutting edge. The look screams out a model-off-duty who went from a meeting, to the gym, to the Shoreditch bar; a stylish chain reaction that will surely catch on.

Words: Charles Matthews