That cool has been honed over 60 years and is still going strong. So much so that they are opening a flagship shop on Berwick Street in Soho. To celebrate they are hosting an official opening at 8 Berwick Street, with drinks of course. From 12 onwards the store will be hosting a big DJ set including IS TROPICAL, O CHILDREN, THROWING UP,GIRLS GET BUSY YOUR MUMS HOUSE and NTS. There is also an exclusive chance to see and buy shoes from a collaboration between Underground and Cassette Playa, whose aesthetic is bright, fun, rave inspired, Pop art and a bit tribal. Not a hint of vintage or retro whimsy! So that’s music, drinks and very cool shoes.
Words: Rose Davison