Review: Lovebox

Saturday 16th June

Lovebox is London’s annual urban disco, this year celebrating its tenth year of LOVE. Confirming its heavyweight status amongst the sea of other festivals, there was definitely a celebratory vibe to the overall event.  American Apparel clobber together with aztec prints dominated the festival’s general dress code, with numerous photo booths and cake cup stalls adding to the weekend’s fun.

Mid-afternoon shenanigans started with Maverick Sabre, singing his way through an ear pleasing soul set of tracks and constantly exchanged chit chat with the crowd as if each one was a long lost friend, before recruiting them all for the finale of I Need.

But the Saturday definitely was all about black bustier, taffeta skirted Kelis, who sang and drummed her way through her set.  Old classics such as Milkshake are given a slight mash up as she mixes in Madge’s Holiday with Cyndi Lauper’s Girls Just Wanna Have Fun.

Other highlights included a typically energised and bouncy set from favourite alternative dance punk outfit, Friendly Fires, and a stellar performance from co-founders of Love Box Groove Armada, with their unforgettable hits upping the mood of the crowd as they endured the first bit of rain.

As the night’s blanket fell across Victoria Park the enviable moves of Ed Macfarlane sent those watching into a pool of tropical oasis through the track Hawaiian Air, before concluding with the energy-infused Kiss Of Life.

Although feeling like you’ve been slightly cheated, given that you can’t fall into a tent at 3 am to the sounds of a burger van blasting out trance, the general mood of those at the festival never dips and I’m sure Love Box will continue to go from strength to strength.

Words: Bee Adamic