News: Bosideng Opens Flagship Store

London is finally blessed with the arrival of Bosideng: one of the hottest and most respected names in Chinese fashion. The corner of South Molton Street and Oxford Street marks the first European flagship store, housing a seriously desirable collection of menswear with a difference.

The Autumn Winter 2012 collection, designed by fashion masters Nick Holland and Ash Gangotra, celebrates a ‘copy and paste’ philosophy of modern society, drawing inspiration from both Chinese and British backbones to create a unique clothing concoction. The result is a powerful palette of dark tones that include black, grey, claret and chocolate, punctuated with loud hits of red, lilac and metameric greens.

For fashion thrill seekers looking for a label that commands clean lines, effortless relaxed shapes, and sporty attitude with the idea of ‘accidental luxury’, then make sure you head to the flagship immediately.

Words: Charles Matthews