Preview: New Object Research

Following the announcement and preview launch of Aitor Throup’s New Object Research product line in June and the release of the first product archetype, The Shiva Skull Bag, the Aitor Throup studio is releasing four further archetypes exclusively through Dover Street Market in London. The archetypes consist of: Stockwell Jeans, Stockwell Denim Jacket, Stockwell T-shirt and Skull Rucksack. It is the first time that a complete outfit by Aitor Throup under his own label has been commercially available, and quantities will be strictly limited. The installation will also inhabit multiple sections of the store and will also consist of a selection of exclusively made sculptures, which will also be available for sale based on consultation. 

Time to strip down the diction of a New Object Research!

New: 

New Object Research is dedicated to developing new and innovative objects.

Object: 

New Object Research is about product design, not fashion design. The problem solving process allows itself to focus on singular objects, rather than looks or collections.

Research: 

New Object Research is about designing processes rather than products. The designer creates a conceptual framework that is often informed by a narrative. The research dictates specific physical processes. The designer then purely cultivates a product through a strict adherence to the process.

Artists create problems.

Designers solve problems. 

New Object Research employs a systematic methodology that incorporates both art and product design.

This highly anticipated event will open to the public from 11am on Friday 12th October during DSM’s ‘open house’ event to coincide with Frieze Art Fair, with food and drinks from 5pm. The installation will remain in situ until Sunday 28th October.

 

For enquiries:

Aitor Throup studio – contact@aitorthroup.com

Dover Street Market – info@doverstreetmarket.com

http://www.aitorthroup.com/

http://www.doverstreetmarket.com/

 

Words: Charles Matthews