Preview: PUMA Macht’s Mit Qualität- SS’13 First Look

PREMIUM MATERIALS, EXACTING QUALITY AND DESIGN COUPLED WITH NODS TO JAPANESE STREETWEAR AND PRECISION CONTRIBUTE TO PUMA MACHT’S MIT QUALITÄT: A CONFLATION OF PAST AND PRESENT TRANSLATED INTO UTILITARIAN DESIGN FOR THE URBAN ENVIRONMENT.

The PUMA product of yesteryear stamped with a mark of above- average quality: PUMA Macht’s mit qualität. German for “PUMA does it with quality.” The new PUMA Macht’s Mit Qualität collection refreshes that era of uncompromised product quality with modern twists.

Design fuses Tokyo’s progressive streetwear trends with traditional rugged performance – and protection- oriented subjects. The military and workwear influences run deep with the great outdoors another central theme.

This season’s footwear offering see PUMA’s rich sporting heritage brilliantly paired with the ideas and influences at the centre of the MMQ collection, namely utilitarian design and Japanese streetwear. The Wayler Mid has a distinct stylised look with premium materials and construction and rich detailing offering the perfect palette for a series of bold colour ways. The Clyde MMQ offers a smarter alternative, taking its design cues from the classic darby cut, this smart yet casual upper is a true hybrid that sits on PUMA”s evergreen iconic Clyde tooling.

 

Apparel is equally considered, a range of jacketing solutions range for the lightweight and waterproof yo heavier weigh military inspired coats. The standout lightweight jacket uses a deconstructed all over camo print and comes in khaki and a navy. Featuring technical features honed in the field of sport and performance this jacket will keep you warm, dry and ahead of the pack. In sharp contrast is the Military Jacket, with its heavyweight fabric, large reinforced collar and concealed button fastenings all offering the perfect repost to the cool evenings.

These austere themes take fresh form with premium materials and constructions, protective zippers and straps, and unbalanced colour blocking and the PUMA Macht’s Mit Qualität Camo graphic.

Words: Charlie Matthews