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Music |

Interview: Iggy Azalea

Wednesday 13 February 2013
Words Spindle

Bombshell MC newcomer Iggy Azalea has had a very well publicised year. Since her first free mix tape ‘Ignorant Art’ dropped last year, the no-nonsense rapper has had public spits with Azealia Banks and rumours of a relationship with A$ap Rocky are rife. Her deep, rapid delivery isn’t quite what you’d expect from the signature blonde ponytail whipping’ white girl. Spindle caught up with her to talk about labels, labels and Diplo produced mixture Trapgold.

1. How does Trapgold and Glory differ and compare from Ignorant Art?

Ignorant art was experimental and used a lot of sampling. Glory is more of a ‘radio song structure’ style. It’s all the stuff the label was trying to get me to make before I decided they were making me hate making music. These songs were the ones I enjoyed writing and recording although they are a little different from my usual sound, I’m proud of them.

2. You gave away your debut mix tape as a free download. Do you think that it’s important for artists to give away free music in order to gain a wider audience?

Yes I do, but each to their own. I think it’s nice to intern before you ask for a pay check if you catch my drift.

3. You’re the self proclaimed ‘Million Dollar Misfit’. How did growing up in Australia mould you as a creative?

I think my father moulded me as a creative, not Australia. He showed me artists and paintings and pushed me to ask questions and find an appreciation for the messages you can deliver via imagery.

4. Now residing in L.A, do you feel pressured to conform to the Californian stereotype?

I think it would be silly of anyone to feel pressured to conform to any stereotype.

5. How important is image to your career? Are you concerned that looks can overshadow an artist’s work?

I think image is very important, but if image overshadows the message of the music then you weren’t listening hard enough in the first place and I’m not concerned with those kinds of people.

6. You have an amazing distinctive style. Are you at all fashion conscious

I’d say I am. I’m very aware of what I’m wearing at all times. Fashion is fun and I love to dress up and feel good.  Being unconscious of fashion sounds terrible. I love it as much as I love music.

7. Your full length record ‘The New Classic’ is still in production. What can we expect from it when it eventually drops?

Great things I hope. It’s hard to say because I haven’t started on it. Right now it’s just an idea in my mind.

8. Who are you working with on the album? any collaborations?

I’m not sure. FKi and Diplo have just produced Trapgold but I want to get that out first before I start on the record.

9. You have a very raw, no-nonsense delivery. How difficult is it to be a female in such a male dominated arena?

I don’t really know because I’ve never been in a female dominated arena to compare it to. I think the top of any arena seems filled with men. I work with a team of ALL females so I actually feel very protected and surrounded by women every day.

10. Your videos are very stylised and provocative. Would you still agree with the age old motto that ‘sex sells’?

Unless it somehow stops being hard wired into us as our natural instincts I’m sure it will continue to be the most interesting thing on this planet. Selling it depends on the product and all sex isn’t good sex.

11. Who were your inspirations when you were growing up?

Tupac, Grace Kelly, Elvis Presley, Little Richard, Spice Girls, Andre 3000, Pimp C, Missy…There are so many.

12. What or who influences your sound when writing and recording?

I’d say my mood influences my sound. Art imitates life now.

14. You also decided to avoid signing to a major label in favour of T.I’s Grand Hustle. Do you get more creative freedom over the decisions you make?

Of course or I wouldn’t have made that choice.

Words: Shane Hawkins