“We hate the whole East London thing.” Front man Luke Joyce explains, on the night of their Twenty Three/Eve single launch show at Bush Hall. “We’ve never been into that – what you look like more than you sound like – kinda thing, you know? Our sound is quite diverse because we don’t worry about falling into a genre; we just write music that we love.”
Consisting of two pairs of childhood friends (each growing up together in Middle England and playing in various teen-angsty cover bands) fiN, on the surface, are a relatively formulaic indie-rock band: their songs are catchy, climactic crowd-pleasers overlapped with swooning, festival-friendly vocals – fitting them in somewhere between Muse and Coldplay, but without the obvious advantages of being either as innovative as Muse or as accessible as Coldplay.
They have been thrust into the limelight of late, however, through endorsements from more than just a few people in high places. For one, Rhianna isn’t exactly the worst of friends to have in the music business. Coming off the back of a Brit performance alongside the pop-princess herself, hand picked by Incubus to be their main support on a big-venue tour (after only a handful of live shows), and self-admittedly “loved” by Noel Gallagher, they’re getting used to life in the spotlight. “Big stadium shows: that’s our sound, that’s what we aspire to do. We literally want to be the biggest band in the world. Our dream is to headline Reading festival.”
fiN are a contradiction. One minute actively distancing themselves from the mainstream by self-releasing their debut album as a series of 7” singles, then aspiring to headline the epitome of mainstream festivals the next. Although, to have been granted the opportunities they have without attempting to be anything other than themselves, then they’ve certainly hit the trick where many talented musicians have missed.
Words: Ben Phethean