Preview: Supremebeing SS13 – ‘Hard Times’

Oscar Wilde said, “We are all in the gutter, but some of us are looking at the stars”. No doubt, these times are hard but that doesn’t mean you can’t look good.

The new Supremebeing collection rediscovers the simple pleasures of life; friends, nodding your head to tunes, shoegazing, being an adorable rebel basically.

The video for the lookbook has a cool restlessness about it. A guy, a girl, looking out of windows, pretending not to care that they’ve been locked out of the flat after a night out, but it’s okay, because they’re dressed well. the lookbook has a preppy pimp-up, with sweaters boy scout knotted over the shoulders; ice cream tones that are polite, hoodies for that slouched summer in london fields; all the coolade ingredients for someone that wants to give their tattoos a cuteness about them. Watch it on mute to an echoed gypsy song, then watch it on mute to A$AP ROCKY…both soundtracks work for the flavour; pretty much sums up my rambling. Pimp the pastels this Summer!

Supremebeing Spring Summer 2013 from Supremebeing Ltd on Vimeo.