BucketFeet was co-founded by Aaron Firestein and Raaja Nemani. Their mission: To find a different artist to design every shoe. Why? Because talented artists are under-recognised and consumers need shoes that are unique and do not follow the normal trends of most brands.
The Global Colours Collection, which is launching in the UK across 7 key Office locations and online, includes artwork from 5 international, under-recognized artists.
What’s your story?
Hi, I’m a East London based freelance Illustrator / Custom Shoe creator.
What’s the meaning behind the name: Inkheart?
It really just means a love and dedication to art, especially ink which is my main tool.
When and why did you decide to collaborate with BucketFeet?
We started communicating more than 1 year ago now. I think we had a mutual respect for each others ideas and business. Then there was a long period of sending ideas and sketches back and forward until we finally settled on one we were both happy with!
Your kicks for BucketFeet are called Common Transports – what is the meaning behind the name?
At the time I had just moved to London and I was heavily influenced by my surroundings, in particular the London underground. My design was intended to represent London underground, but by depicting it as more of a living organism.
Your bio tells us you are inspired by comic books… whose your favourite hero? And villain?
It has to be Wolverine and Sabretooth.
What music do you listen to whilst you work?
Currently listening to alot of Tyler the Creator, Radiohead and Grizzly Bear.
Who are your favourite artists of the moment?
I really like Matt Woodson and Iain Mcarthur
What are your plans for the future?
I am putting a lot of time into my clothing range which I sell in London at the Brick Lane Backyard Market. I am also hoping to design again for Bucketfeet.
Checkout InkHeart’s other work here.
The Global Colours Collection is available online and at 7 key Office locations (including Topshop, Office and Selfridges on Oxford Street as well as Bluewater and Lakeside). Price: £45.00
Words: Lizzie Ashby