Having no idea what lay ahead, Aidy Lennox put in place the workings of a new clothing brand and soon joined forces with Liam Green a young, aspiring designer. HYPE is now one of the fastest London growing Streetwear brands. Starting with three t-shirts and a lighter inscribed with the statement: ‘Get Your Own Fucking Lighter’, HYPE now has nearly 200 products.
On the 13th June for 3 months HYPE’s Spring/Summer collection will launch at Boxpark Shoreditch. If HYPE t-shirts sold out online in 4 hours, then there will probably have to be some sort of crowd control at the Pop-up Shop. Spindle managed to get a sneak peak of the collection and we will be joining the queues to grab one of these punchy tees before they sell out and we miss out. The collection is bright, bold and in some ways bizarre (dinosaur in a frame) but we cannot get enough of it! Tees- £25. Get down there and complete your summer wardrobe- I want to be bouncing around Farr Festival in the floral one.