Tell me about your brand, how long have you been going and how did you get into designing?
I graduated from Istituo Marangoni in London in 2008 and at the same time worked for several other designers including Christopher Shannon and Patrik Ervell in New York. I made several small capsule collections and got great feedback so I decided to launch my own line properly for Spring Summer 2013. I’m always influenced by taking really different references that are personal to me and developing that into something that feels modern and interesting.
For instance, for AW13 I had just taken a holiday in Morocco, which made me research Yves Saint Laurent’s relationship with the country. I’d also been enjoying watching Rocky again, and combining 70’s YSL and boxing felt like a great starting point for a collection.
What do you have planned for your next collection?
Spring Summer ’14 felt like the most accurate reflection (so far) of where I see the label going yet, so AW14 will be about developing this further and establishing my signatures.
What are your aims for the brand?
Longevity. Building something with a secure future.
Who’s your target customer?
There’s a mix of the directional and approachable in my work so I feel you could buy into it in many different ways depending on your personality. I thing you can really respond to it whether you’re looking for a ‘statement’ fashion piece or something like the outwear pieces in technical cottons that are very functional.
Where are your stockists?
For SS13 we launched a limited edition capsule jersey collection through Farfetch.com.
What’s the last exhibition you went to?
Bowie at the V&A.
What’s your favourite film?
What’s currently on your iPod?
Bob Seger and Bruce Springsteen.