Arcade Fire have a new single and album on the horizon. For most artists this means the release of a regular promo vid, complete with sexy dancers and a location that is just a tad more inviting than London as autumn draws in.
But not Arcade Fire. No. Not happy with one music video for Reflektor,
Following on from the success of previous web-based interactive music videos for Neon Bible, We Used to Wait and Sprawl II, Arcade Fire have once again enlisted the help of the Google Chrome Experiments team to do something a little bit different and totally engaging:
Yes, that’s me featuring in the video at the end. Try the interactive video for Reflektor here. Needless to say, the song is a delight too.
Watch the ‘normal’ video here (David Bowie features, naturally):