BACK by Ann-Sofie Back AW13

Ann-Sofie Back’s ‘BACK’ is one of the latest to join the parade of Swedish ready-to-wear labels cropping up around the globe with conceptual design on the agenda (think Cos and Acne).

Her AW13 collection is a joyous display of redefined femininity that tones down design feature in order to turn up the volume on saturation. Oversize shirts and midi dresses hang loosely from the body to bat away attention from a woman’s curvaceous outlines, and give the garments a free reign to stage their assault of graphic slogans, bold checks and hot blocks of colour ranging from canary yellow to cobalt blue.

The tropical hues will certainly stop traffic against the backdrop of Autumn’s dreary weather and provoke a reaction, but here’s a free pass to be the sunshine of our rainy days.

Words: Laura Yuen

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