The “Two of a Kind” project focusses on the two models that best characterise the FIAT ethos of making cool cars – infused with Italian effervescence – for real people: The iconic, stylish and much-loved FIAT 500 and the distinctive, charming and practical FIAT Panda – very different vehicles but both quintessentially FIAT. “Two of a Kind”, you might say.
Placing FIAT’s brand identity at the centre and using its design language as a starting point, fourteen teams of students will be challenged to develop concepts that explore innovative ‘outside the box’ ideas while taking interactivity, digital interface, sustainability and global appeal in account.
The project also coincides with expansion of the “FIAT Likes U” student car-sharing programme into a university outside of Italy for the first time. Originally launched in 2012 by FIAT, supported by the Italian Ministry of Education and Italian Ministry for the Environment, “Fiat Likes U” offered some 280,000 students from the eight universities a practical solution to their personal mobility problems by making a fleet of eight FIAT vehicles available for use free of charge: More than 6,000 students made approximately 28,000 trips totalling more than 320,000 km, with more than 18,000 visits to the dedicated “likesu.FIAT.it” website.
Spurred by this success, FIAT has chosen to expand the project to other universities in Italy and to open the initiative up to selected universities across Europe beginning with the Royal College of Art in London. Two vehicles, a FIAT 500 and FIAT Panda, will be available to the students participating in the “Two of a Kind” project, allowing them to immerse themselves in, and fully understand, the two great FIAT icons they are endeavouring to re-interpret for the future.