The diverse community of artwork currently on show was initially submitted via Tumblr by a whole host of somebodies and nobodies responding to Formichetti’s broadcasted challenge of becoming the denim empire’s next generation of tastemakers. Across the global body of submissions #DieselReboot was the connecting hashtag employed, and still proves to be the accessing channel for a live stream of conversation surrounding the immersive gallery.
The takeover of Galeries Lafayette also extends a hand to five up-and-coming artists who scale their custom installations both inside and out of the building. These are Kim Laughton, Nicolas Boillot, LaTurbo Avedon, Eva Papamargariti and Roxanne Gatt.
Each transforms the grandeur of the building’s Belle Époque architecture with the skin of digital artistic practice. Out with the old, in with the new. This is the call to action of a creative modern generation who will bring us the rebirth of the iconic design house. #DieselReboot.
Words: Laura Yuen