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Thursday 17 October 2013

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Words Lizzie

More of a family than a business, AFENDS is a fashion and lifestyle brand that was founded and is based in Byron Bay, Australia.

Inspired by the crazy characters that roam their hometown and their philosophy of “Questioning Everything”, AFENDS have created a brand that encapsulates a free-living lifestyle involving, for them, a lot of surfing and skating.

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The most interesting way to show AFENDS story is through their video- building from a brand in Byron Bay to one that is now found in over 15 countries.

My favourite pieces from the current collection:

                                             Flamingo T-Shirt £27 

                                                                     Thrash Vest- £25

                                        Acid Wash Denim Jacket with Contrast Sleeves- £100

                        Jaguar Knit Jumper- £65 

Words: Lizzie Ashby