Label of the Day: RIYKA

Transcending seasons, RIYKA by Rebecca & Vedran is a Sports Luxxe brand based in East London. RIYKA designs combine materials such as jersey, denim and leather to create garments in geometrical shapes with vibrant, contrasting colours. Simplicity, comfort and quality are key to these creations.

The latest SS14 collection is influenced by photographer Viviane Sassen; a Dutch cultural fashion photographer. Her series ‘Flamboya’ are clearly seen through the collection’s colour blocking and playful sense of movement and shapes.

vivi01Viviane Sassen

The jazz scene’s influence on RIYKA is also apparent in it’s energy and complexity, offbeat style and the way it tells a story; with Ella Fitzgerald and Billie Holiday the soundtrack to their  SS14 collection.

RIYKA-1www.riyka.com
@RiykaLondon

Words: Lizzie Ashby