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Mawi SS14 Fashion Jewellery

Tuesday 22 October 2013

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Words Spindle

Established in 2002, Mawi is now one of the most luxurious and prestigious costume jewellery brands in London and around the globe. Stocked in stores such as Barney’s, Selfridges and Liberty, the brand has gained a loyal and dedicated customer base everywhere.

I visited their flagship store in Shoreditch for their SS14 press day, which showcased their new collections as well as their stock from winter 2013. This spring/summer 2014 is made up of four collections; Metropolis, Barbarella, Galaxy Rocks and Glitter Bug. All four collections are big, colourful and distinctive whilst remaining on trend and unique. Following the success of The Glitter Bug bag (above), it now even has its very own mini version… a cute and essential addition to any wardrobe!

Tiered crystal necklace with peardrops.


A favourite piece of mine is from the collection ‘Rebel Romance’: the tiered crystal necklace with spikes. Much like the other accessories from their collections, it is a statement piece that would make any outfit go from workday to drinks in the evening with friends with very little effort.

Overall, this brand is definitely one to invest in and definitely one to watch for next year, especially check out their new collection for 2014! Visit their website www.mawi.co.uk or visit the flagship store 11 Calvert Avenue, London, E27JP (Shoreditch).

Words: Emily Noakes