Terrible Movement

As the 90s punk trend reawakens to take hold of the streets, we have the young and ethically produced Terrible Movement slip out from under the radar. Founded in only 2012, the label has already been sniffed out by the likes of Dakota Fanning and Cara Delevingne, with the latter of the two moodily pouting for her instagram followers in the ‘Kiss Me’ top backstage at Fashion Week.

Working in a profession that usually robs a beautiful face of voice, we see how a didactic slogan tee becomes the ultimate loud aesthetic for a model bent on giving the industry a bit of playful lip. And it seems she is not the only one visually hooked on pop culture reference crafted into pun, as ‘Beverly Kills’ and ‘Daft Crunk’ slogan tees prove to be some of Terrible Movement’s bestsellers.

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The casual styling of these looks for the AW13 campaign shows the oversize tees worn stuffed into a leather skirt and tapered trousers, with one model slouched on a wooden stool accessorising hers with a haphazardly tied denim shirt wrapped around her waist. Another model saunters through a tiled side street in a sweatshirt with lettering spelling out ‘terrible’ falling horizontally down her front.

This spirit of carefree youth is captured as though a bygone moment which photographer Alexandra Waespi authenticates with use of analog film. We chase into the nostalgic dream of these latent images with the desire of making a slice of it our own.

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But of course we can, as the collection is available online at www.terriblemovement.com – UK customers can also find selected pieces at Urban Outfitters and Original Native priced between £25 and £80.

Words: Laura Yuen