Blood Orange Releases ‘Time Will Tell’ Video

Songwriter, multi-instrumentalist and producer Blood Orange, or Dev Hynes as he is more commonly known, has released his sophomore album titled ‘Cupid Deluxe’ and more importantly, the video for the last track “Time Will Tell”.

Hynes has written for artists such as Britney Spears, Florence and the Machine, Solange Knowles and The Chemical Brothers. The album features guest appearances from vocalists such as David Longstreth of Dirty Projectors and Caroline Polachek of Chairlift.

The concept for the video of Time Will Tell features Hynes having his own private session, allowing him to express himself.

It’s set in an empty, misty dance studio. Dev is presented in an all-white get up, with a pristine ivory grand piano in one corner, which is obviously his vice.

The spotlight is on him as he hitches a ride on an abandoned clothes rail before showing off his carefully constructed choreography (by Juri Onuki) and a range of fluid body movements that make him seem spineless. Though the video is minimalistic, Hynes diverts our attention with vocals and production that carries the flamboyancy of a modern day Prince.

Blood Orange’s new album “Cupid Deluxe” is available on iTunes.

Words: Simone Wright