Anyone who knows fashion – especially urban brands – will know about Dope Chef and their recent rebranding.
From tie dye and cartoon faces (the signature moustache and chef’s hat), to monochrome, cutting edge designs, Dope Chef has certainly upped their game and is a big player in the market.
I popped down to the opening of their unit at Box Park in Shoreditch and was amazed by their reinvention: their monochrome garments that are edgy but still casual and easy enough to wear on a day to day basis, as well as the general attitude of the store with the music etc, all contribute to a genuinely great brand who can only get bigger and better from here on in.
Basketball jerseys, t-shirts, hoodies; you name it, they’ve got it. Their garments are ones that are easily spotted on the street and for good reason! My personal favourite was the basketball jersey which will only set you back £55, which is actually a really good, competitive price, and looks classic whilst still remaining versatile and casual enough to wear for even a trip to the gym, as well as to a party or night out.
Don’t just take my word for it, take a trip to Boxpark and check it out and definitely invest in this up and coming brand who are destined to take the world by storm.
Words: Emily Noakes