Nine acts as well as an unsigned act nominated by the public who all have the potential for a successful musical career in 2014 and onwards are all in the running for winning.
The lucky unsigned individual this year is Marie Naffah after being voted to join her fellow nominees by both the viewers and a panel of music industry experts. The 21 year old, who has often been compared to Florence Welch and Laura Marling, now joins the likes of Sam Smith, The Vamps and Elyar Fox in the hope of winning.
Elyar, who involved himself in the music industry at just 16, managed to create a name for himself through YouTube. His success in the recent years has led him to working with producers such as Wayne Hector and Cutfather who have previously worked with the likes of The Wanted and One Direction. But despite his resounding success, Eylar was some what taken aback by becoming a nominee as he said “it still hasn’t sunk in that I’m nominated for MTV Brand New! I’m looking forward to getting my fans involved now the voting has opened.”
Previous artists in the campaign include Tom Odell, Lady Gaga, Tinie Tempah and Justin Bieber, who all experienced battling it out for the publics vote to come out on top. MTV are renowned for their ability to introduce new artists to their audience, bringing acts such as Ke$ha, Adele, Discloure and Ellie Goulding to the public eye and enabling the launch of their careers.
Paul Hourican, Head of Talent and Music, MTV Networks UK & Ireland, commented “We’re absolutely thrilled to be once again embarking on our MTV Brand New campaign and couldn’t be more excited to introduce this outstanding group of new talent to the MTVAudience. 2014 promises to be yet another stellar year for UK music and MTV UK.”
Voting will run until the end of January with support from MTV UK and those in the UK and Ireland. Vote now to ensure that your favourite act receives the recognition they truly deserve!
Words: Sarah Mushet