Tensions were high in the YMC camp; the atmosphere was a mixture of last minute stress and excitable nerves. However, the general feeling was a positive one and everybody was looking forward for the show to go on.
Amongst the wandering models was an army of hair stylists from Vidal Sassoon – flitting to and fro like hummingbirds to a flower, and the stylists were constantly on hand to make sure no hair was out of place. The team of make up artists weren’t far behind either but their input was a subtler one. Each cog of the machine working together in sync; there was a strange harmony backstage as the models drifted along YMC’s fashionable take on a conveyor belt.
There was some chaos and last minute jitters yet nothing too much for the team to handle. Several models could be seen washing their hair in portaloo sinks in haphazard fashion as styling choices were changed whilst others were seen munching away at the buffet as they waited for their turn to be dressed.
With explosive colour palettes seen at Katy Eary, head to toe metallic body paints at KTZ and unusual headgear being adorned by the boys of Alexander McQueen, you’d be forgiven for thinking that extreme measures must be taken to stand out. However, it’s ironic that YMC has achieved it’s own USP by delivering a very wearable collection; a collection that is still bang on the mark and strong enough to ensure the brand’s status as a main contender on the menswear circuit.
Forever tip-toeing between the boundaries of class and casual, the collection had a grunge vibe with a preppy twist, which was reflected in the styling. Preppy staples such as tailored trousers and shirts were teamed with grunge classics such as heavy knits and combat boots – unusual matches but perfectly executed nonetheless. A guy who wears YMC this season need no longer fear the dreaded vague smart-casual dress code.
The colour scheme was sophisticated and in keeping with the brand’s wearability. If this collection is anything to go by, navy is most definitely the new black. Head Designer Fraser Moss also flirted with colour, using splashes of jade and burnt orange amongst playful star prints and floral designs.
Not only is the collection pretty, it’s also functional. With a diverse range of thick cable knits to lightweight waterproofs, YMC has got you covered for whatever nature may throw at you. It’s your new must have wardrobe companion for 2014.
Words: Christopher Maul
Images: Sophie Milner