Hair Appeal – The London Menswear Trends Of AW14

After the latest wave of pretty young things hit the runways at LC:M, men everywhere now have their work cut out to look the part this season. Trends in male grooming are here and are bigger than ever. But for anyone not in the know, don’t fret: this guide to the  best barnets of AW14 will shed some light on how to get the most out of your locks. 

THE SLICK OVER

It looks like London has its new ‘it’ boy. A young man who means business and only wears cutting edge fashion, it’s time you were introduced to Slick Rick. Everyone from Richard Nicoll, Lee Roach, Richard James and J.W. Anderson have been going crazy for this guy and his streamlined look.

It couldn’t be easier to achieve this look. Just slap on some products and comb through to your hearts content. A centre parting will help capture the well groomed essence of J.W Anderson when the full slick back as seen in Richard Nicoll screams high fashion appeal. If you’re adverse to letting go of your grunge look, blast your barnet with hairspray to give it a slept on appearance.

The Toni&Guy team, responsible for the Orlebar Brown boys, used Label:M Power Paste and Soufflé to score the desired groomed effect but with some added texture.

THE LONG ’N’ SLEEK

You can never have too much of a good thing and the likes of Astrid Andersen, Rake and Casely-Hayford are clearly fans of this philosophy. Long hair has been making a splash this season and it’s a trend that goes hand in hand with the facial hair craze of the moment.

The longer the better! To create this sleek look it’s time to get snap-happy with those hair straighteners. Be kind to your hair and it’ll be kind to you – be sure to use heat protection serum before blow drying and straightening to prevent hair from breaking and frizzing.

LCM Hair 2 by Dom&Ink - YCM and Hardy Amies

THE PRETTY PREPPY

A staple style for men and a favourite of the tailoring brands for many a year, the pretty preppy is here to stay. Think quiffs, tousled locks and bouncy volume and you’ll be on the same page as Hardy Amies. The models at his show exuded a natural elegance thanks to their low-key hair styles.

The charm of this trend is that it can look unintentional and effortless – it looks refined without going a step too far. By looking at his hair you’d assume he just stepped off his yacht looking all debonair and windswept as opposed to the runway and the appeal is that you can’t tell the difference. It’s a hairstyle for the go-getting real man of AW14. Other designers who adopted the ‘big hair don’t care’ approach were Xander Zhou, Christopher Raeburn and Lou Dalton, amongst others.

THE BOWL CUT

For some serious fringe benefits this season, the bowl cut is an essential. A hot favourite at the LC:M circuit, this is a look for the youthful guy who can pull off a statement.

For the brave or the stupid, a pair of scissors and a bowl is all that’s needed. But to play it safe, it’s best to turn up to a hairdresser’s armed with photos from the YMC and Topman Design shows. Ensure the fringe is choppy and uneven to keep it bang on the mark.

Less definitely isn’t more for this trend. An excess of products have been used by many designers this season and this looks great with a striking bowl cut. Fudge creative director John Vial was recruited by Christopher Shannon and he went for a heavy handed application of Fudge Hair Gum to achieve that drenched look.

LCM hair 3 by Dom&Ink - Katie Eary

THE DOWNRIGHT CRAZY

The look that needs no introduction, Katie Eary’s punk hair was a flashback to the ‘70s. Her models appeared to have multi-coloured wings sprouted from their heads as they walked the runway but they looked all the better for it.

Other designers nodded towards the revival of the punk trend but they had subtler approaches, whether it be the elongated braids at A Sauvage or the clipper cuts at KTZ.

Words: Christopher Maul

Illustration: Dom & Ink