Ava Luna have redefined their doo-wop soul meets punk aesthetic into something bold and glaringly defiant in today’s indie music landscape. Hot off the heels of their Rookie theme song – a cover of Icona Pop’s ‘I Love it’, which they deconstructed in true Ava Luna fashion, they are ready to release their album ‘Electric Balloon’ via Western Vinyl.
Previously distilling everything from James Chance and ESG to contemporaries like Dirty Projectors and Of Montreal, Ava Luna have landed on an aggressively unique sound, which is still relatively accessible. But when it comes to ‘Electric Balloon’, expect an eclectic mix of odd-funking, booty shaking, screech and scream along tracks, which create a musical fusion like no other. From funk-ridden beats to more stripped-back, mellow tones, it seems that Ava Luna’s once sharp edges have dissolved into the stratosphere. This transition to smoother sounds has made connecting with Ava Luna’s no-wave grooves and soaring harmonies a stroll in the park.
Their first release from ‘Electric Balloon’, ‘Daydream’ offers obscure layers of punk led vocals and angular funk. The albumwas recorded by Carlos Hernandez and Julian Fader, both of whom are go-to recording engineers within the Brooklyn music community, before it was later mixed by Jimmy Douglas. Unlike previous efforts that were meticulously mapped out, the songs that would become ‘Electric Balloon’ were “…a family effort” according to frontman Hernandez.
The mix of grit and shine perfectly captures and accentuates their unique blend of doo-wop soul, no wave, and art-pop; and whilst their genre is difficult to define, there’s listening pleasure aplenty. Aside from their highly anticipated album release on March 10th, there’ also a string of UK live dates in the pipeline for 2014.
Words: Brooke McCord