Vidur are a brand focused around clean silhouettes, simple colour use and the view that less is more. Their SS14 collection sees them stick to a three colour palette, comprised of red, white and blue. There is a welcome appearance, once again, of their popular cropped jacket, an item that is fast becoming their signature piece. Their lookbook shoot took place inside a leisure complex, with the interior colours subtly matching that of the collection, a very nice touch. Vidur, for me, are set to be a favourite already. You can see more form them at LC:M in January.
Son of Wild
Releasing their first collection in late 2013, Son of Wild, are still infantile in terms of their brand recognition and status. Their first collection saw strong prints, put to use across heavyweight cord, denim and cotton twill shirts. It was certainly nice to see such a young brand producing garments from an array of textiles in their first collection. For 2014 the brand have some collaborations lined up, however no names have been dropped just yet. They have also promised an array of ‘different’ product types…certainly a brand to keep an eye on.
Styles and trends for 2014:
Running wear, or not so much
Creeping into the latter third of 2013 was the noticeable transformation of running wear, from exactly that, to high-street appropriate gear. Skinny, tapered, tracksuit bottoms, super-light weight trainers and the ever-present use of neoprene in outerwear garments cemented this style, and it is set to continue into 2014, with Nike leading the field.
Releasing their Lunar Flyknit 2 in February 2014, the older, more lightweight, brother of the Lunar Flyknit 1+ the race to stay at the top of the innovative footwear game is on. 2013 saw Adidas get into some hot water regarding their Primeknit shoe and its uncanny similarity to the aforementioned Flyknit, courtesy of Nike. I feel this is a battle that is yet to cease.
Nike teamed up once again with Undercover Gyakusou in late 2013, this time producing more niche outerwear pieces such as sports performance gilets and backpacks. Impressive to look and no doubt functional, it has clearly influenced other high-street retailers.
H&M have released their ‘H&M Sport Collection’ comprised of lightweight shorts, jackets, tees and leggings all decorated with a digitalized camo print. It is this use of print that blurs the line as to whether this collection (as well as the Nike x Gyakusou releases) will be consumed for its technical use, or solely its appearance. Only time will tell.
All navy everything
Exactly as it says on the tin. The trend dominated by black on black on black last year is calming down, if only by a shade or two. Expect to see heavy use of navy this coming season.
The year of the modern mountain man
Another trend set to explode in 2014 involves well groomed, respectably dressed gents, ready for the outdoors. Shocker!
The first accessory required here is one that not many gents can easily acquire. It is, of course, a beard. 2013 saw bearded icons such as Ricki Hall fronting huge campaigns, skyrocketing the beard to the top of many gents’ accessories lists.
Besides the beard, Scandinavian brands such as Norse Projects, Wood Wood and Fjallraven are leading the field with this trend. Their clothes perfectly combine functionality (warmth, waterproofing, wind resistance and the like) and a clean, style focused aesthetic. The streets are set to be filled with men who look as if they’ve hoped fresh from an ice fishing boat or just returned from a remote mountain lodge somewhere in Finland.
Brand collabs for 2014:
Kanye x Adidas
Whether you love him or hate him, he’s upped ship and moved to Adidas, meaning Kanye will, at some point, be dominating our fashion headlines in 2014. Plans to release his first collaborative shoe with the German sports giants are well under way. You have been warned.
Words: Rob Cupper