Discover Mac SS14 Beauty Trends

It’s no question that the  Mac brand has become one of the leading names at London, Paris, Milan and New York Fashion Week, keying many of the shows and bringing the trends alive through sharing their artistry backstage.

This season there really is something for everyone in each of the trends and we’re excited to share this with you all. We’re loving the return of pastel hues as well as the experimental take on eyeliner through colour and shape. Don’t be afraid to take inspiration from these trends and wake up your makeup routine.

We’ve also added a handy “key products” selection  to recreate the trends and will be following up with some more “how to get the look” articles in the near future! Without further ado, here are the SS14 Makeup Trends via Mac Cosmetics:

Light Fx

This trend is all about skin health and faking it with moonlit glow enhancing products.

light fx moonglow mac

Mac Makeup Guru Terry Barber says “It’s another way of looking at the way light works on the skin.” You’ll want to use frost and matte highlights to bounce light off the high planes of the skin. White eyeliner was also seen at many of the runway shows. “It’s super – skin. Flashes of white, gold silver, glitter shimmer and frosting abound, adding an unreferenced, avante-garde mood to the makeup”, says makeup artist Val Garland.

light fx mac white eyeliner

Light FX essentials : Mineralize Charged Water Face & Body Lotion, Gesso Eyeshadow, Pearl Cream Colour Base, Luna Cream Colour Base, Fascinating Eye Kohl, Pink Opal Pigment, Strobe Cream, Care Blends Essential Oils, Mineralize Skinfinish Lightscapade

CC Thru Colour 

CC Thru Colour brings the pastel to SS14. Lilacs, peaches, eggshell tints are making a sensitive statement.

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Mutued tones and water colour washes on the eye. Hazy tints. Pastel versions of colours. Lips stay matte with an opaqueness. We’re seeing kaleidascopic shots of pastel.

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CC Thru Colour Essentials :  Love Joy Mineral Blush, What A Blast! Pro Long Lip Pencil, Parfait Amour Eye Shadow, Peaches Powder Blush, Pro White Pigment mixed into to mute colours

The New Eye-Deal 

The New Eye-Deal brings a fresh vibe to those of us who aren’t pastel fans. Eyeliner is back for spring but “Masculine angularity has been dropped and details has shifted back to the more feminine aspect of the eye”.

new eye deal mac ss14

It’s feminine with a retro modern application. We’re seeing a lot of plum liners, delicate lashes but with masses of mascara, straigher lines and less feline flicks for a more modern perspective. Try using black liner with wet effects for a more 3 dimensional finish.

mac ss14 new eye deal

The New Eye – Deal Essentials :  Blacktrack Fluidline, Carbon Eyeshadow, Duck Powerpoint Eyeliner, Coffee Eye Pencil, Feline Kohl Power Eye Pencil, Camel Coat Paint Pot, Groundwork Paint Pot, No 33 and No 40 Lashes, Haute & Naughty Mascara

Day – Glow 

Day Glow  is all about raw, rugged and healthy skin – “Gaunt has gone”, says Val Garland.  References of sun, sand, wind, air, water, surfers and skaters were given backstage to recreate this fresh look.

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It’s more about peach and pink blushes mixed with soft highlights rather than a tan story. Less bronzer, freckles are showing through. Lots of gel and cream blushes were used on the runway allowing a more delicately placed cheek. Backstage shows saw everything mixed with moisturizer. Try mixing lip pencils with lip condition for a softer finish on the lips.

Day Glow Essentials : Ground Work Paint Pot, Pearl Cream Colour Base,  Lip Conditioner, Face & Body Foundation, Posey Creamblend Blusher

Words: Tabby Casto