So, as you can imagine, I am thrilled to be presenting to you a 100% Portuguese menswear shoe and accessory brand: senhor PRUDÊNCIO. Designer João Pedro Filipe is a graduate of Fashion design at Institute Français de la Mode (in Paris) and now works from his design studio in Portugal. Filipe set up senhor PRUDÊNCIO back in 2012 as a personal nod to the country’s traditional past.
Appealing to the man who appreciates fine cuts and good finishes, senhor PRUDÊNCIO exemplifies the “personification of the Portuguese shoemaker from the 50s”. The accessory and shoe designs celebrate the impeccable use of leather and its careful production as a renowned characteristic of its home country – Portugal.
For 21.14 VINTEEUMCATORZE – the AW14 collection – you can expect inspiration from the Portuguese 70s and 80s in the form of high-tech pieces with a raw, edgy twist. The futuristic shapes and graphics arise from iconic motorcycles commonly seen in Portugal during this period, crafted in materials that bring innovative textures to reflect the “pseudo-urban atmosphere” that was present. Leather gloves, two-tone brogues and coloured soles are staple features, with a few limited edition glow in the dark pieces thrown in for added zest.
With the brand having shown at London Fashion Week SS13, been featured in Vogue Italy and on NOTJUSTALABEL.com, Filipe’s well-earned success meant it came as no surprise that he won the British Council Young Creative Entrepreneur Award in 2012. senhor PRUDÊNCIO is set for a busy year ahead; the brand will show at New York Men’s, at Mode Fabriek in Amsterdam and will finish with a stop at Jacket Required in London, on the 5th and 6th of February.
Words: Lizi Woolgar