Premiered on Radio 1 as Zane Lowe’s Hottest record of the week, there is high hopes for the single to be a huge success already.
Vocalist Conor O’Brien teamed up with James Ford – renowned for his work with The Last Shadow Puppets and more recently co-producing Arctic Monkeys newest album AM – to produce the single.
Occupy Your Mind completely breaks free from the Dublin-based band’s indie-folk sound that they are commonly associated with. Instead, the new song offers a deep, dark and twisted feel with an equally intense music video.
The creepy repetition of lyrics in the background matched with the repetitive beat gives the song an element of moodiness and a feeling of anarchy – could this be to match the statement the band have shared with regards to Russia’s views on LGBT rights?
The band stated: “In the advent of the 2014 Olympics in Sochi, please find attached a song written for you, your mother, your father and your gay brothers and sisters in Russia.”
Though it may be a tender topic amongst some, the rebellious nature displayed by Villagers makes the song all the more exciting to listen to as you almost feel part of an intimate revolution.
However, controversy aside – the video compliments the quirky vibe of Occupy Your Mind. Sitting in a darkened room, O’Brien sits with white face paint smeared across his face, eyes shut and an image projected onto his face. The music video’s weirdness reminds me of A Clockwork Orange.
Perhaps it’s the mysterious behaviour we witness in the video, or the incapability to fully understand what the heck is going on. Better yet, it could be a combination of both of those things with the aspect of anarchy Villagers have indulged in.
Available from March 31st, the record is bound to be a hit – if Zane Lowe approves, you should too. Check out the band’s new tune and video for yourself.
Words: Sarah Mushet