Adidas have decided to work with some exciting up and coming talent on this campaign, which is right up our street! Producer Julio Bashmore (of last year’s highly addictive Au Seve fame) said that “Think the most important thing about music for me is creating something that just connects with people. I think that’s an amazing thing”, and the same can be said of the BOOST 2.
Also involved in the BOOST 2 campaign is the creative powerhouse model union Justanorm. These six guys won’t be sticking to just modelling for too long, seeing as they also act and produce music. “You’ve got to be ambitious!”, they say. “You’ve got to want to get your dreams! That’s the motive for all of us.”
And that is a message we can certainly get behind here at Spindle. You can hear more from Justanorm in this behind the scenes video, and you can also hear Julio Bashmore telling us about his love of music.