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Functional and Forward: Skullcandy for Women

Tuesday 29 April 2014
Words Spindle

Skullcandy are set to launch their fashion-forward range of women’s headphones in the UK this June, with a campaign fronted by Chloe Noorgard

If you’re sick of clunky headphones that suffocate your ears, fall off your head on your walk to work or simply just don’t suit you, Skullcandy are at hand with an answer. The original performance lifestyle audio brand is launching a collection of Women’s headphones and earbuds, tailored just for you.

In a space that has been largely comprised of unisex fit, acoustics and design, Skullcandy have re-imagined all three components, creating a most covetable collection. Through careful thought and extensive research, drawing inspiration from within Skullcandy’s own team of Olympic and Athlete Ambassadors, including talented pro-snowboarder Kimmy Fasani and pro-surfer Leila Hurst, the collection is a representation of youth, passion, strength, and singularity

“The truth is there are real anatomical, acoustical, and behavioral differences in how male and female consumers experience our product,” said Michelle Whitehead, Skullcandy’s Director of Brand and Sports Marketing. “Our goal was to understand these differences well enough to design products, from the ground up, that would legitimately improve the audio experience for our female consumer. We are extremely proud of what we’ve accomplished.”

Put together in a variety of pastel brights, florals and quilted fabrics finished with rose gold trims or stud embellishments, the designs add a feminine edge to a predominantly unisex category. And who better to launch the line that the Queen of laid-back off-duty-model cool, Chloe Noorgard.

The ‘Knockout’, ‘Bombshell’ and ‘Dime’ headphones and buds will be available in the UK in June at select retailers and on Skullcandy.com, where the line will retail for £29.99 – £79.99.