For the January 2014 show, Who’s Next joined forces with the cutting edge online designer platform Not Just A Label to create The Future of Fashion Program; a project that provides a platform for 10 young accessory designers and 10 ready-to-wear fashion designers to launch their careers.
The selected 20 designers showcased their A/W collections at the January show and the 10 selected- 5 accessories, 5 ready-to-wear- will now showcase their Spring/Summer collection at the forthcoming July show. Throughout each stage the designers receive top level coaching and business advice to then be judged not just on their creativity, but on their business capacity to market and sell in the fashion industry.
In the forthcoming show 4-7th of July, the mentors will then select 3 from each category to go through to the January 2015 with one accessory winner and one ready-to-wear winner will then be chosen in July 2015.
Words: Irune Rue Chamberlain