MAC’s latest campaign #WHATSYOURTHING, made use of no special light rings or filters and showcases beauty in all its forms – be that skin tones, sex or age. As a beauty brand that caters for everyone, MAC is re-establishing itself in an authentic and meaningful way.
Speaking to Vogue, Terry Barber, MAC’s director of make-up artistry, sheds light on the latest campaign: ‘It reflects that beauty is not just about attaining an impossible level of perfection or about being seduced by celebrity endorsements.’
This refreshing campaign includes models as well as MAC employees and demonstrates the versatility of MAC products. From ‘no-make-up’ make-up to full coverage, MAC are championing that modern beauty is as individual as you want to be.
This celebration of self-expression is just what we need in our current heavy filtered era. Beauty knows no boundaries.