The campaign is part of the launch of their Shelle bag, the handbag, clutch and tablet case in one, that’s made for ‘women who believe in themselves and draw wisely from their qualities and strengths.’ Hey, we’re not always wise, but we’re all for self-belief and handbags.
The brand met up with women from different cultures and backgrounds to find those who encapsulated the Rosalina Nacken ethos and inspired Rosalina with their stories. The women chosen to front the campaign were all successful in their own unique way but all share an epiphany moment that helped change their path. Described as ‘intellectual aspirations,’ the ways in which these women achieved their goals are shared in the campaign, to inspire those who are trying to meet their own goals.
Launching the campaign is singer and teacher Hawa Power, photographer Suki Dhanda and fashion designer Catherine Teatum from Teautum and Jones. Each of their stories are shared in a five minute video and interview, whilst their photoshoot images capture them modelling the sleek Shelle handbag. Other ladies that we can expect to hear from over the next few months include chef Judy Joo, Doctor Nigma Talib, Hamilton and Hare owner Olivia Francis and artist and owner of Manson Twenty, Danielle Hodson, who all let us in on the secret of their success.
To hear more about these women and find some inspiring words for your own ambitions, visit her website.
Words: Kayla Joleen