Music Monday: Kindness ‘This Is Not About Us’

We’re very excited to be getting our ears around the new Kindness album today. This taster, This Is Not About Us has only helped to fuel the fire.

Accompanied by an equally stylish video with choreography by Karla Garcia and directed by the man behind Kindness himself, Adam Bainbridge and also Daniel Brereton, who has made some great videos for the likes of Connan Mockasin and Swim Deep.

Of the video Bainbridge writes; “Some of my favourite videos are simple choreographies – for the This is Not About Us video I wanted to try working with a choreographer and push myself to work on dance in a way that was less free-form and messy. I’m glad to have had the chance to work with Karla and to appreciate even more the role of the choreographer. It’s an ego-less thing to give yourself over to making someone else dance as well as possible, especially when they’re not nearly on your level.”