Hype, as a brand, have brought a much needed splash of colour and print to the generally monochromatic UK streetwear scene. Since 2011 Hype has grown, expanded, spread out and matured further than the boys could have ever imagined when they entered a t-shirt competition three years ago…
The new collection with Noose & Monkey consists of six tailored suits and three formal shirts that are already available to buy on ASOS. With a continual passion to rework urban style, the brand is expanding yet again to different corners of the streetwear world. Combining the signature Hype print with smart tailoring is just another way the brand is succeeding in bringing an innovative design idea to urban style.
The concept allows the collection to combine two opposing fashion concepts and brands in a beautiful and slightly outlandish selection of designs with incredible beauty. Fruity shirts and suits, prints from out of space, literally, and a couple skulls thrown in the mix results in a collection with some serious umph.
Words: Eliza Frost