Directed by graphic artist Nicolas Ménard, his debut music video incorporates his own hand-drawn illustrations (also featured as gifs on Tumblr), showing us the point of view of the main character as it moving through different scenes.
Nicolas Ménard said of the video: “It’s been a real blast to direct Tourist’s Illuminate music video. Not only because it’s such a playful, awesome sounding track, but also because Will was keen to jump straight into the weird abstract universe I’d suggested. It’s also been really fun to play with the idea of translating a poem into Korean; a little metaphor for miscommunication in a relationship. I’m looking forward to seeing whether people dig out those cryptic messages..! Everything was animated frame by frame in Photoshop, with some slight compositing in After Effects, and the editing in Premiere”.