The first day of London Collections: Men showcase is done and dusted with yesterday marking the starting point exhibiting A/W ‘15 collections of 70 designers. Chair and Editor of GQ, Dylan Jones OBE, welcomed designers, guests, press and photographers alike to the four-day celebration of menswear design. Beginning his speech by voicing his condolences for those involved in the Charlie Hebdo attack in Paris, articulating how “expression is at the heart of everything this industry stands for and without this freedom of expression none of us would be here today. Ideas can be captured in ink, speech, paint, film, music and, of course, in cloth”. These next few days should be used to show there is no better time to express the freedom of creativeness we are surrounded by everyday than the present.
Going from having one dedicated day to menswear during London Fashion Week to an entire event based on the innovative designers who are continually committed to producing fashion for men across the globe says something in itself. That LCM has a demand, and is growing and expanding to fulfill it. This showcase is one that is continually expanding, going from three days to four in recent years, and looking at this year specifically, the Designer Showrooms have overflowed from the Hospital Club into The Annexe next door to provide adequate space.
This year sees 3 official venues being used for London Collections: Men: The Hospital Club, The Old Sorting Office, and Victoria House. There will be 37 presentations on the official schedule with 400 seats in the Victoria House Show Space. 70 designers have and will exhibit in the Designer Showrooms, with 32 catwalk shows to watch. All of which press and buyers from 28 countries will be attending. And if that doesn’t show a growth in the demand for menswear and the industry that surrounds it then this figure will: the UK menswear market has grown by 18% between 2008-2013 to reach £12.9 billion… During which time menswear designers have had a dedicated week to exhibit and showcase their designs at London Collections: Men. Is it possible that there is a connection between the two? I’m not sure, as I’m not a figure analyst… But one can make an assumption can’t one?
Here’s to a further three days of men, menswear, menswear designers and all those involved in the making of London Collections: Men. Now ssh, the Lee Roach show is about the begin…