Of the video Dupas says:
“The video is a non-stop camera movement showing an ascent to Shambala’s paradise. The main ideas was a representation of our daily western internet mythologies and divert religious symbols along with offbeat humor. We see internet’s miniature symbols all day long and I wanted to sublimate these symbols.
I aimed to desecrate and modernise religious symbols and sacred everyday objects. This is the reason why I replaced Shiva’s sacred wheel with a car’s tyre or the reason why I showed Hanuman doing weight lifting. I aimed to mix religious imagery with popular culture. I choose to represent an ascent to Shambala’s paradise with fancy cars. I’m a huge fan of MTV’s Pimp My Ride, even if I don’t have my driving licence. I created the concept of esoteric tuning for this video, that’s why I replaced stars with the Mercedes logo. Same process with the rims/milky way.
I wanted the video to be hypnotic. In my opinion repetitions are hypnotic, and gifs are perfect to convey a universe.”