Rub was born in London after the two founders met whilst working for a fetish company that specialised in latex pieces. Working with the fabric allowed the founders to see it’s potential to create innovative clothing. The unique take on menswear transforms rubber into functional and staple wardrobe items opening up a market for latex that isn’t just about whips and chains.
The collection delves into sportswear influences with loose style items highlighting the wearability of the jumpers, shirts and jackets the brand offers. Bringing a unisex element into the collection with the Rub backpacks, the PVC straps and metal fastenings stand as a slight kinky hint back to the origins of the brand yet is continuously wearable and inventive.