Branded Revival

There’s no escaping the resurgence of sportswear fashion, it’s around us on the catwalk, on the streets and in the shops. Leaving the 90s trend like a clapped out banger on a side road, the fashion industry have donned tracksuits as a-ok.

It isn’t just sportswear style that’s made a comeback, it’s sporting the logo that goes with it. For decades people have bought into brands as a sense of social hierarchy, as a sense of coming together, and now brands such as Lonsdale, Ellesse, Fila, Nike, Kangol and Kappa are all making a comeback.

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Swimsuit – Adidas, Jacket – Beyond Retro.

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Jersey – Beyond Retro, Anorak – Lonsdale @ Sports Direct.

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Chris wears: Tracksuit – Adidas, Socks – Nike, Trainers – Reebok.
Mily wears: Tracksuit – Adidas, Leather jacket – Schott, Crop top – Nike, Trainers – Asics.

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Chris wears: Sweatsuit – Lonsdale, Socks – Nike, Trainers – Reebok.
Mily wears: Jacket – Beyond Retro.

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Crop top – Adidas, Leggings – Adidas, Jacket – Beyond Retro.

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Mily wears: Tracksuit – Adidas, Jacket – Schott, Crop top – Nike.
Chris wears: Tracksuit – Adidas.

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Chris wears: Shorts – Lonsdale, Training shoes – Lonsdale, Top – Kangol
Mily wears:
Shorts – Lonsdale, Socks – Nike, Trainers – Adidas, Top – Kangol all available @ Sports Direct.

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Mily wears: Hat – Kangol, Sweater – Beyond Retro, Leggings – Adidas, Trainers – Asics, Orange fur – Stylists Own, Socks – Nike, Jacket – Everlast.
Chris wears: Jersey – Beyond Retro, Anorak – Lonsdale, Shorts – Lonsdale, Socks – Nike, Trainers – Adidas.
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Flag – Scarlett Rage Vintage.

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Jumper – Everlast.

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Mily wears: Jacket – Beyond Retro.
Chris wears: 
Sweat suit – Lonsdale.

IMG_0377-1024x682Mily wears: Crop top – Adidas, Jacket – Beyond Retro.
Chris wears: Mesh top – Beyond Retro.
Flag – Scarlet Rage Vintage.

Credits
Stylist – Heather Spindle
Hair & MUA – Jay Pinxie Turnbull using Mac Cosmetics and Bumble and Bumble
Models – Chris Fleischer @ Nevs & Mily Reuter @ Supa