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Branded Revival

Monday 13 April 2015

There’s no escaping the resurgence of sportswear fashion, it’s around us on the catwalk, on the streets and in the shops. Leaving the 90s trend like a clapped out banger on a side road, the fashion industry have donned tracksuits as a-ok.

It isn’t just sportswear style that’s made a comeback, it’s sporting the logo that goes with it. For decades people have bought into brands as a sense of social hierarchy, as a sense of coming together, and now brands such as Lonsdale, Ellesse, Fila, Nike, Kangol and Kappa are all making a comeback.


Swimsuit – Adidas, Jacket – Beyond Retro.


Jersey – Beyond Retro, Anorak – Lonsdale @ Sports Direct.


Chris wears: Tracksuit – Adidas, Socks – Nike, Trainers – Reebok.
Mily wears: Tracksuit – Adidas, Leather jacket – Schott, Crop top – Nike, Trainers – Asics.


Chris wears: Sweatsuit – Lonsdale, Socks – Nike, Trainers – Reebok.
Mily wears: Jacket – Beyond Retro.


Crop top – Adidas, Leggings – Adidas, Jacket – Beyond Retro.


Mily wears: Tracksuit – Adidas, Jacket – Schott, Crop top – Nike.
Chris wears: Tracksuit – Adidas.


Chris wears: Shorts – Lonsdale, Training shoes – Lonsdale, Top – Kangol
Mily wears:
Shorts – Lonsdale, Socks – Nike, Trainers – Adidas, Top – Kangol all available @ Sports Direct.


Mily wears: Hat – Kangol, Sweater – Beyond Retro, Leggings – Adidas, Trainers – Asics, Orange fur – Stylists Own, Socks – Nike, Jacket – Everlast.
Chris wears: Jersey – Beyond Retro, Anorak – Lonsdale, Shorts – Lonsdale, Socks – Nike, Trainers – Adidas.


Flag – Scarlett Rage Vintage.


Jumper – Everlast.


Mily wears: Jacket – Beyond Retro.
Chris wears: 
Sweat suit – Lonsdale.

IMG_0377-1024x682Mily wears: Crop top – Adidas, Jacket – Beyond Retro.
Chris wears: Mesh top – Beyond Retro.
Flag – Scarlet Rage Vintage.

Stylist – Heather Spindle
Hair & MUA – Jay Pinxie Turnbull using Mac Cosmetics and Bumble and Bumble
Models – Chris Fleischer @ Nevs & Mily Reuter @ Supa