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PUMA’s New Kicks

Monday 13 April 2015

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Words Ailis Mara

PUMA has an active history in sportswear, and with its new design the brand is delving right back into the past, to the 80s to be exact, with their new Court Star Emboss Pack. (Queue mystical back in time background music).

When tennis was at a peak in the 80s, when players were looking for things that could let them take more risks on the court, when 17-year-old Boris Becker won Wimbledon in 1985 as the youngest and first German player to do so, it was because he was taking risks. Wearing PUMA and taking risks. Back then, he was also one of the first players to sport a mid-top shoe.

This mid-top design has been updated. The silhouette has been brought into 2015 but this time it’s not to play in, it’s to live in.


With classic soft leather, breathability, extra cushioning and gold tipped laces, to name a few of the updated design’s attributes, this casual sneaker will take you from back hand to the back row of the cinema to the back room of a club. Available in white, blue and classic black, the Court Star Emboss Pack stays true to PUMA’s uncomplicated and clean construction.